At the point of sale, people don’t choose sustainable products - even people who believe in sustainability. Through analyzing various stakeholders, Team Greendigo sought to explore consumer purchasing behaviors, the moment of decision-making at the shelf and how it’s influenced by individual values. We conducted secondary research focused on the consumer demographics and trends in their behavior for sustainable products. We enriched our findings through primary research by observing customers, conducting street intercepts, as well as surveying family and friends. Can we change consumer behavior? We believe so. By developing several different prototypes, Team Greendigo investigated multiple ways to explore how to get people to choose sustainable products when faced with the choice at the point of sale. We propose “GoodGuide+” as a cohesive ecosystem to provide consumers with the opportunity to source information on sustainable products, ability to navigate to those products in-store or online and the motivat…
There exists a lack of conscientiousness of how our hydration habits affect the environment. Single plastic bottle use is the preferred form of hydration. Because plastic bottles represent a significant pollution source to the environment and are unsustainable in their manufacturing, seeking to reduce their use is of prime importance. In order to reduce their use, targeting smaller cultures, such as campuses, both academic and corporate, is a good place to start to create subcultures that then may permeate the larger culture and create significant change in the way people choose to hydrate. For this project, the campus in San Francisco, at California College of the Arts, will serve as a case study where we aim to reduce water bottle consumption by 60% of the student population and create a framework for other campuses to adopt similar strategies. The main goal is to create subcultures that then permeate the larger culture and the overall use of plastic bottles is reduced. Through stakeholder assessment, one…
Many people go to the gym to burn calories from the food they have eaten or have stored up as fat. In this burning process, the human body uses most of the energy to keep your body running, but 25% of caloric intake is released in various forms of energy such as kinetic. This includes everything from lifting weights to running on a treadmill or even walking around between workouts. There is potential disruption in the human expenditure loss. In a world where energy is burned for almost everything and "net-zero” is nowhere close to everyone’s first priority, there is much room for improvement. <br><br> Current technology exists through energy capture cardio machines and energy capture floors, which transmit kinetic energy to energy that can be used to power mobile phones, lighting, entire buildings and stadiums. Smaller niche gyms such as Green MicroGym in Portland, Organ and University Institutions such as UC Berkeley have already implemented these types of ideas into their exercise facilities. Energy capture…
“Children’s alienation from nature is a growing trend worldwide and could be the most serious threat to conservation for future generations.” Research strongly shows the importance of unstructured free play in the outdoors for children, yet the opportunities are for many kids non-existent. Research shows (1) Children must develop a sense of respect and caring for the natural environment before the age of eleven, or be at risk of never developing such attitudes (2) Positive interactions with the natural environment are an important part of healthy child development, and enhance learning and quality of life (3) The most effective way to shape environmental attitudes and behaviors in adulthood is through wild nature activities such as camping, playing in the woods, hiking, walking, fishing and hunting. Domesticated nature activities, like caring for plants and gardens also have a positive relationship to adult environment attitudes, but their effects aren’t as strong. Participation in scouts or other forms of…