This keynote presentation featuring Glenn Adamson was filmed April 1, 2011, at the Mission Bay Conference Center at UCSF as part of CCA's Craft Forward Symposium, which took place April 1-3 at the college's San Francisco and Oakland campuses as well as at UCSF. Craft Forward examines the multifaceted practices that both distinguish and blur the historically charged boundaries between craft, art, design, architecture and writing. The symposium brings together a diverse group of makers and thinkers to explore the ethos of craft and its resurgence in the 21st century. Complete symposium details are available at http://craftforward.org/