…rom the beginning as an integral part of a fashion service system? What if the design of both the pr…s does an evolving aesthetic have for the role of fashion and textile designers, particularly if multiple designers drive the evolution over a period of time? What are the implications for the relationship between the designer and user in such a service-system? The authors speculate on various business models that would support these design-led approaches, including a sold product-service system, a leased product-service system, lease-to-buy, sold for customization, and informal shared use. The project speculates on factors to make such a system commercially replicable within a post-growth economic system. New language is required in such a systems redesign and the paper makes some propositions in this respect.