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From: Presidents Office <presidents-office@cca.edu>
Date: Tue, 9 May 2017 13:38:30 -0700
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To: staff-l@lists.cca.edu, faculty-l@lists.cca.edu, 
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Subject: [Staff-l] Enrollment Leadership
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Dear CCA community,

After 34 years of extraordinary leadership at CCA, Senior VP for Enrollment
Management Sheri McKenzie will be retiring in June.

Sheri began at CCA(C) in 1983 as director of financial aid, working in a
small office that was once on the back porch of Macky Hall. Over the years
she rose through the ranks to become director of admissions (1990),
associate VP for enrollment services (1999), and VP for enrollment (2001)
to her present position as senior VP for enrollment management (2015).

It=E2=80=99s difficult to summarize Sheri=E2=80=99s many achievements at CC=
A, but here are
a few highlights:

   - Overall enrollment has more than doubled since 1990.
   - International enrollment increased from a handful of students to
   comprise 35 percent of the student body.
   - CCA=E2=80=99s student body became more diverse through her efforts, wh=
ich
   included dedicated outreach to underserved populations and the creation =
of
   diversity scholarships.
   - The scholarship program greatly expanded in her time at CCA; today 73
   percent of CCA students receive some kind of financial aid.
   - Oversight of enrollment marketing efforts, including production of
   numerous catalogues, viewbooks, videos, and other materials, as well as
   guiding four redesigns of cca.edu.
   - Successful student recruitment for 17 new programs that have launched
   since 1985.
   - Mentorship of several staff members who have gone on to director and
   VP positions at other colleges.

Sheri=E2=80=99s departure is surely a loss for CCA, but I know you will joi=
n me in
thanking her for her dedication and in wishing her all the best in this new
phase of her life. We are planning a farewell event sometime in June;
details to come.

*Future Leadership in Enrollment Services*

Sheri informed me of her intention to retire a few months ago, which gave
us an opportunity to evaluate the enrollment needs and priorities of the
college going forward. We wanted to identify what would be required of the
next VP, conduct an assessment of the Enrollment Services Office, and
review the national landscape for new leadership. We engaged preeminent
national firm Witt/Kieffer to conduct this study.

After a thorough evaluation that included input from staff, faculty, and
external professionals, I am delighted to announce the promotion of
Associate Vice President for Enrollment Dr. Scott Cline to the position of
VP for enrollment.

Scott is highly skilled and experienced in the areas that were identified
in the study as most important: knowledge of enrollment management and
financial aid strategy, economic modeling, analytical ability, and a deep
understanding of data-informed decision making.

In his seven years at CCA, initially as associate director of financial
aid, Scott has demonstrated a capacity for collaboration and building
partnerships with students, staff, and faculty. This, along with his
knowledge of the college=E2=80=99s history and culture, will be invaluable =
in
setting and meeting enrollment goals during the campus unification process.

Scott earned his EdD in educational leadership and administration from San
Francisco State University and his MA and BA degrees from Chapman
University. He recently served as president of the California Association
of Student Financial Aid Administrators.

Please join me in congratulating Scott. I look forward to working closely
with him in the coming years.

Sincerely,
Steve Beal


--=20
Stephen Beal
President
California College of the Arts
5212 Broadway
Oakland, CA 94618
and
1111-Eighth Street
San Francisco, CA 94107
Email: sbeal@cca.edu
Telephone: 510-594-3630
Fax: 510-594-3797

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<div dir=3D"ltr"><div><div>Dear CCA community,<br><br>After 34 years of ext=
raordinary leadership at CCA, Senior VP for Enrollment Management Sheri McK=
enzie will be retiring in June.<br><br>Sheri began at CCA(C) in 1983 as dir=
ector of financial aid, working in a small office that was once on the back=
 porch of Macky Hall. Over the years she rose through the ranks to become d=
irector of admissions (1990), associate VP for enrollment services (1999), =
and VP for enrollment (2001) to her present position as senior VP for enrol=
lment management (2015).<br><br>It=E2=80=99s difficult to summarize Sheri=
=E2=80=99s many achievements at CCA, but here are a few highlights:<br><ul>=
<li>Overall enrollment has more than doubled since 1990.</li><li>Internatio=
nal enrollment increased from a handful of students to comprise 35 percent =
of the student body.</li><li>CCA=E2=80=99s student body became more diverse=
 through her efforts, which included dedicated outreach to underserved popu=
lations and the creation of diversity scholarships.</li><li>The scholarship=
 program greatly expanded in her time at CCA; today 73 percent of CCA stude=
nts receive some kind of financial aid.</li><li>Oversight of enrollment mar=
keting efforts, including production of numerous catalogues, viewbooks, vid=
eos, and other materials, as well as guiding four redesigns of <a href=3D"h=
ttp://cca.edu">cca.edu</a>.</li><li>Successful student recruitment for 17 n=
ew programs that have launched since 1985.</li><li>Mentorship of several st=
aff members who have gone on to director and VP positions at other colleges=
.</li></ul>Sheri=E2=80=99s departure is surely a loss for CCA, but I know y=
ou will join me in thanking her for her dedication and in wishing her all t=
he best in this new phase of her life. We are planning a farewell event som=
etime in June; details to come.<br><br><b>Future Leadership in Enrollment S=
ervices</b><br><br>Sheri informed me of her intention to retire a few month=
s ago, which gave us an opportunity to evaluate the enrollment needs and pr=
iorities of the college going forward. We wanted to identify what would be =
required of the next VP, conduct an assessment of the Enrollment Services O=
ffice, and review the national landscape for new leadership. We engaged pre=
eminent national firm Witt/Kieffer to conduct this study. <br><br>After a t=
horough evaluation that included input from staff, faculty, and external pr=
ofessionals, I am delighted to announce the promotion of Associate Vice Pre=
sident for Enrollment Dr. Scott Cline to the position of VP for enrollment.=
<br><br>Scott is highly skilled and experienced in the areas that were iden=
tified in the study as most important: knowledge of enrollment management a=
nd financial aid strategy, economic modeling, analytical ability, and a dee=
p understanding of data-informed decision making.<br><br>In his seven years=
 at CCA, initially as associate director of financial aid, Scott has demons=
trated a capacity for collaboration and building partnerships with students=
, staff, and faculty. This, along with his knowledge of the college=E2=80=
=99s history and culture, will be invaluable in setting and meeting enrollm=
ent goals during the campus unification process.<br><br>Scott earned his Ed=
D in educational leadership and administration from San Francisco State Uni=
versity and his MA and BA degrees from Chapman University. He recently serv=
ed as president of the California Association of Student Financial Aid Admi=
nistrators.<br><br>Please join me in congratulating Scott. I look forward t=
o working closely with him in the coming years.<br><br></div>Sincerely,<br>=
</div>Steve Beal<br><div><div><br>=C2=A0<br>-- <br><div class=3D"gmail_sign=
ature"><div>Stephen Beal</div><div>President=C2=A0</div><div>California Col=
lege of the Arts</div><div>5212 Broadway</div><div>Oakland, CA 94618=C2=A0<=
/div><div>and</div><div>1111-Eighth Street</div><div>San Francisco, CA 9410=
7</div><div>Email: <a href=3D"mailto:sbeal@cca.edu" target=3D"_blank">sbeal=
@cca.edu</a></div><div>Telephone: 510-594-3630</div><div>Fax: 510-594-3797<=
/div><div><br></div></div>
</div></div></div>

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