Bert's Bites Operation Management

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2017Operations & SystemsGray DoughertyDSMBA-620-01
Final project
Student(s)
Lucy Sweeney, Yiu Hang Wong, Emil Alex, Andrew Siu
Description
Designing an operations strategy for Bert's Bites.

Bert’s Bites is an artisanal food company, founded by Roberta Intrater, offering a uniquely blended snack of oats, corn flakes, almonds, and dried cranberries. Unlike its competitors, Bert’s Bites is handmade in San Francisco, sourcing only the best ingredients made to perfection using Roberta’s own recipe.

Our vision for Roberta and Bert’s Bites is to develop Bert’s Bites into a company with a revenue of at least $90,000 annually within 3 years, in order to operate with the proposed co-packer model paired with an
office staff to support Roberta’s operations.

We designed an operations plan to help grow and sustain Bert's Bites by concentrating on the the following key areas: Outsourcing to CoPacker Model, Increasing Brand Valuation, Restructure through Organizational Design. 

Our recommendations include: implementing a dashboard tool for hiring, internal organization metrics, and costs; a three phased approach to entering to a copacker model, and streamlining how communications and marketing occur. 

Project involves a Mutual Confidentiality and Nondisclosure Agreement with a client.

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