s a startup, it can be difficult to step back and look at long term strategy when you’re being pulled by the demands of your day-to-day. It can feel as if you’re juggling all pieces of your business, and if you lose control of one, the whole thing can come down. This is where strategy by way of business models can come into play. For Fire Road, this project has been about developing strategy for the next phase, and moving from revenue to profit. Deconstructing the business model allowed us to better understand each component deeply as well as how they come together, its strengths, vulnerabilities, and opportunities. We identified three key areas for Andrew to focus on- his brand, his product strategy, and his operations. Behind all of that was a need to more deeply understand who his customer is and what they’re looking for. In addition to providing three new business models, we worked with him to understand his customer, refine his value proposition and develop the main pillars of his brand. We’ve also identified adjacent markets to enter and suggested complementary products to build Fire Road into a one-stop-shop. Our hope is that Andrew can utilize these tools to set Fire Road on a path towards growth, particularly in his direct-to-consumer market, and reach his goal of generating $500,000 in annual revenue in five years with a 50/50 B2C and wholesale ratio