V E N D W E L L

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2019Venture StudioRobert von Goeben, Joan Bodensteiner, Brett HazlettDSMBA-608-01
Venture project
Student(s)
Marianeth Crockett
Description
WHERE INNOVATION AND ARTISANSHIP MEET

Vendwell is revitalizing the way consumers purchase in an automated market. “We  are  whole”HEART”edly focused to provide quality  locally sourced goods that nurture wellness. Delivered seamlessly by our intelligent eco system of vending machines and technology, that connects health-conscious consumers to curated handcrafted products, through our belief of transparency and sustainability.” Your Vendwell experience will be unique, personal, sustainable and overall better for you. We are leveraging behavioral science and emerging technologies to deliver curated products that consumers truly want.

The problem is vending machines aren’t often thought of as a reliable channel for purchasing in the US. There’s often mechanical issues, blind purchasing and often viewed as a lack of fresh options. They are associated with being dusty brown machines in a corner that usually supplies mass produced junk. We are living in a fast world with a demand to be digitally connected. The purchasing trends of “health-conscious consumers” is rising with the need for transparency and seamless transactions, all of which are driving the future of retail. But somewhere within that fast market, there is a craving for the nostalgia of handcrafted goods. Vendwell is where the convergence of innovative retail and artisanal crafts meet. Think quality curated products at your fingertips within seconds. Vendwell is more than just personal shopping, it allows you to purchase and send quality goods to others through gift codes. Anyone, anywhere nationwide can have their items dispensed anytime, anywhere Vendwell is located. The days of the dusty vending machine are over!

We believe in supporting our local businesses and empowering them with an alternative channel for distribution. Our suppliers have visions that align with ours, which makes for a powerful team.  We believe in doing our part through social responsibility via our Wellness4ALL program. Where 2% off all purchases go towards generating free codes to disadvantaged customers. We believe in  sustainability and carry it through our packaging which is always reusable, compostable or recyclable.  We carry it through our eco-friendly operations by sourcing products locally and utilizing cloud-based technology that updates inventory and provides efficient GPS routes in real time. This enhances efficiency and reduction of waste, while adding little to no carbon footprint. Just wholesome products dispensed to you, fresh from the artisan themselves. 


Vendwell is not just another vending machine in an auto retail market, we are expanding in ways no other vending companies ever have before!  Our phase 2 and 3 extensions will be our most exciting and unique strategies to further differentiate us from the industry. Phase 2 moves us into the  launch of an artisan incubator that serves our community of makers. We will stock products created from our very own artisans within, this reinforces our direct to consumer model, while making us more vertical.  Our love for artisanship doesn’t stop there and we are proving it through phase 3 of our strategy implementation.  The launch of Vendwell ventures is our platform extension that further empowers our artisans by micro investing in small handcrafted businesses.

The micro market industry is growing rapidly and is projected to rise to $36.5 Billion dollars by the year 2028 with a CAGR acceleration of 11.2%, one of the major contributors being cashless systems. The North America market accounted for the largest revenue share in the global intelligent vending machines market in 2018.  



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