Parity, Participation, Progress A year long investigation into the unmet needs of working parents uncovered an overwhelming majority of both sexes who believe the structure of modern workplace has compromised the role of family and social capital overall. A third place between work and home, our venture project proposed a co-op dedicated to serving the needs of the family. Starting with a pre-school—a natural transition point in many families lives---through a physical meeting place where families can gather to an online concierge service that can help find a plumber or a tax accountant, we proposed pooling spending to capture more value from the approximately $3 trillion that women spend predominately on their families. Our financial model suggested that with starting with 150 families in year 1 we’d be able to staff and run the operations with nearly $2.5 M in profit within 5 years.