Operations Plan and Workbook for In-Class Client June20

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2018Operations & SystemsBrian DurkeeDSMBA-620-02
Final project
Student(s)
Diego De la Peza, Catherine Nolan, Jared Helton, Stacey Fischer
Description
We applied the processes and tools that we learned to June20’s existing business, and assisted them in a plan to improve their operations, position them for growth, and develop new capabilities.

As a digital retail display company, June20 combines tactile gratification of in-store shopping with a content-rich online experience. They are merging software and hardware to transform the brick-and-mortar retail space by giving retail customers what they want without leaving the store or using their phone, and providing retailers with robust and unique consumer data.

After roughly one year of tradeshows and business development, the nascent company seeks to optimize its operations to facilitate scaling. June20’s VP of Operations, partnered with our team to create:

One Year Cost-Benefit Analysis
A summary of the fixed and variable costs for June20 compared to the benefits incurred from the retailer.

Retail Product Selection Analysis
A comparison of the feasibility of June20 displays for retailers, based off the products sold off the display.

Multi-Year ROI & Margin Analysis
An outline of how, based on supplier discounts, June20 determines the margin for each option and ultimately the return on investment.

3rd Party Hardware Analysis
Allows June20 to determine the best technology option based on a combination of key quantitative and qualitative metrics.

The report further details the team’s findings on:

The June20 corporate strategy and organizational structure
A competitive analysis of the environment within which June20 is positioned
A VCAP analysis of June20’s current operations
The full scope of the operational initiative and intended outcomes
Qualitative insights from research and analysis
An operational toolkit for ongoing client usage

Project involves a Mutual Confidentiality and Nondisclosure Agreement with a client.

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