Five and Diamond, a small niche fashion store in the heart of San Francisco, caters to a wide array of fringe fashion enthusiasts and lifestyles. Though technology is a big influence in the bay area, Five and Diamond pushes back with alternatives to the conformity around us. The unique taste and experience that Five and Diamond sells and delivers to their customers is thanks to the current owner of Five and Diamond, Haley Kozlicki. She decides what the store carries, the tone it sets and the people that she works with.