Sift. Making sense of your thoughts. For our senior thesis, we explored the intersection between the digital and physical worlds and how we think and work. While digital tools have transformed everything about the way we live our lives, the act of writing and sketching to communicate ideas quickly and emotively continues to be a huge part of how we work. But the act of working in both digital and physical mediums means that our ideas end-up scattered across all these mediums. Important nuggets are missed when we sit down to think and create critically because of this lack of unity. We designed Sift, a business concept capture in one place all of the pieces one has created in both the digital and physical worlds in one place. Through Sift, we want to introduce a whole new way of thinking and doing that’s natural and true to creative professionals so they can deliver the most thoughtful output possible. To communicate the concept behind Sift and its business potential, we created an illustrated business plan in book form. How it Works - With Sift, you take your written thoughts and mail them to us or snap a photo of them. We collect these written inputs into your online Sift account, where we link them to anything you’ve captured digitally through other services, such as Evernote or Diigo. Through the Sift interface, you can then easily sort through all of your ideas and categorize them according to project, type of input, or any other system that works for you. As Sift gets to know you, we can even suggest linkages between your content to help you make better sense of them.