A news delivery mobile platform targeting Milennials through personalized, snackable visual images via gifs. Giffy News will deliver news in a jiffy! A simple, user friendly, personalizable .gif-driven platform that allows the users to consume news through gifs that will cater to Milennials that have short attention spans and favor meme-like products. With the popularity of Reddit, Twitter, Tumblr, and Vine, .gifs have skyrocketed to become one of the most popular short video formats among young Milennials. A simple 2-5 second .gif will capture the users attention and allow them to quickly scroll through images to discover breaking, trending, international, local, and proximity based news. Giffy News’ backend will be driven by a proprietary algorithm that aggregates, pulls and organizes .gifs based on real time news pieces. Giffy News will source .gifs from social media, existing news publishers, third party vendors (i.e. Storyful, Giphy, etc.), and internal Giffy News user ecosystem. Through metadata crawlers and a proprietary .gif builder the data will be dumped into GN’s dashboard that organizes the information into a 3 screen experience: 1) .gif by itself 2) a brief summary of the news and 3) a long form, full news article associated to the .gif. Lastly GN has an editorial staff and board to monitor, curate, and build any additional .gifs the Ed board deems necessary to populate into the GN ecosystem. The GN user will be able to personalize their own feed depending on their specific interests, proximity via geolocation, trending via social media and breaking news. The user will have the ability to “teach” the app his/hers preferences over time so it transitions into a smart feed that will eventually be able to predict user behavior and push news .gifs based on that users habits. Additionally GN users will be able connect via their social media platforms and will receive feeds based on the news their networks are consuming. Sharing buttons will allow the GN users to send to friends and publish via social media.