Consulting for Litterati, an early stage startup geared towards combining technology and social awareness in an effort to crowdsource-clean the planet. Litterati is currently running entirely by the founder Jeff Kirschner with the help from of part time volunteers, with no official organizational structure. Volunteers are contributing to Litterati due to personal connections with the founder or with the mission alignment interest of cleaning the world. Beginning 2016 the founder defined the value proposition of Litterati as a “Litter Profile and Landfill”. He saw the data collected by Litterati hashtag users as the main asset of the company, with great opportunities to generate revenue and impact. Project scope is focused on business model innovation, product/market fit, revenue forecasting, and strategic practices to create, deliver, and capture ongoing value for the client.