Love A Bee exists to fulfill an important mission: to mitigate colony collapse disorder by increasing demand for local, diversely-foraged honey, “securing our food supply one jar at a time.” What does this mean? Louise, founder and sole proprietor of the two-year-old business, aims to continue to increase the volume of honey she sources from local beekeepers (and secondarily, by convincing her customers and those she meets to “buy local” in the future), and in doing so incentivize them to expand their own healthy beekeeping operations. To her credit, she has grown her sales and revenue twofold each year of operations, so far, and shows strong signs of continuing to grow. Unfortunately, this demand — four large barrels of honey a year, she estimates — will hardly sway the staggering bee population of the west coast, let alone the world. As a mission-driven organization, our primary objective in establishing an operational initiative was to support Love A Bee in expanding its ability to meet its important mission, by expanding its (functional and profitable) reach with both product and story. Early research revealed that Love A Bee’s actual impact, measured against its mission, was a drop in the proverbial honey bucket. To truly impact the bee ecosystem, and drive meaningful demand in diversely-foraged honey, Love A Bee quite simply must expand its reach. Our final operational initiatives and recommendations are geared expressly toward this goal: by improving Love A Bee’s foundational operational activities, it will grow its revenue, increase the founder’s ability to hire and delegate, and free her up for the partnership and educational activities that will allow Love A Bee to make a true impact, in time.