Project Juniper Final Client Recommendations

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2025Business Models & StakeholdersJustin LokitzDSMBA-6180-1
Final project
Student(s)
Matt Linzer, Jingshu Liu, Will Fletcher, Rowan Limbach
Description
Project Juniper Final Client Recommendations

Project Juniper is a community-scale wildfire resilience initiative designed to solve a problem individual homeowners cannot fix alone. As wildfire risk accelerates and insurance markets retreat, even well-hardened homes remain vulnerable if neighboring properties do not act. Juniper reframes mitigation as a collective effort, working through homeowner associations (HOAs) to normalize Zone Zero and home-hardening practices. The insight driving the project is simple and hard-won: the science is clear on what protects homes, but behavioral resistance, cost, and fragmented responsibility are the real blockers—not lack of information.

Juniper operates as a one-stop service that brings together risk modeling, expert guidance, contractor coordination, and accessible financing under a single program. By leveraging HOA governance structures, pooled funding, and grant support, it enables entire communities to plan, finance, and execute mitigation projects together, reducing costs while increasing adoption. The long-term goal is sustained stewardship: ongoing monitoring, shared accountability, and measurable improvements in safety, home values, and insurance outcomes. In short, Project Juniper treats wildfire resilience as a social system challenge, not a checklist of individual upgrades.

Project involves a Mutual Confidentiality and Nondisclosure Agreement with a client.

Links to resources


Details