Experience Studio - Sex toy shop

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2017Experiences StudioElizabeth GlenewinkelDSMBA-606-01
Final project
Student(s)
Amanda Zielinski, Priyanka Rao, Zi Yang, Di Wu
Description
Creating the best customer experience through five senses.

Esther Perel, a psychotherapist notable for exploring human relationships and desires once said: “This is the first time in the history of humankind where we are trying to experience sexuality in the long term...This is the first time that we want sex over time about pleasure and connection that is rooted in desire... at the heart of sustaining desire in a committed relationship, I think is the reconciliation of two fundamental human needs... our need for security and our need for adventure into one relationship, give me belonging, give me identity, give me continuity, but give me transcendence and mystery and awe all in one.Give me comfort, give me edge.Give me novelty, give me familiarity. Give me predictability, give me surprise. All we think it's a given, and toys and lingerie are going to save us with that.” Relationships nowadays becomes far more complicated than before, human desires have also developed deeper.  Though people’s sex toy purchasing motivations varies due to culture differences, gender differences, and personality differences...etc. There is a common area that many people are looking for sex-toy shopping experiences where can make them feel comfortable, private, inspired, pleasured, and self-explored. 

Many people don’t like the current in store sex-toy shopping experiences because there are a lack of privacy, pleasurement, and product information they needed in order to better understand the best fit. Although online shopping makes some customers feel more private and informative, it cannot provide the sense of touch and feel to better understand the physical product, as well as lacking the fun and explorative aspect of the physical shopping experiences. 

Our goal is to elevate customers’ sex toy shopping expereince through the 5 senses, provide customer private, pleasurable, inspirational, and sensual shopping experience.

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