OMO Autonomous Vehicle Pop Up Stop Experience Design

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2017Experiences StudioJustin RheinfrankDSMBA-606-02
Final project
Student(s)
Yiu Hang Wong, Supriya Kannan, Michael Burnett, Shraddha Padwal, Min Kwak
Description
The final OMO Pop-Up Stop is a fun and engaging way for anyone to experience their first Autonomous Vehicle Ride, allowing riders to learn about its safety features, statistics, and benefits through a first-hand ride, interactive screens or AV experts.

For people who have fear and uncertainties with autonomous vehicles, the Omo Pop-Up Stop builds familiarity and acceptance around the technology behind autonomous vehicles. Unlike Tesla’s Pop Ups, the Omo Pop-Up Stop creates social influence and understanding around its safety features so its "riders" can feel at ease. By providing a pop-up stop for autonomous vehicles combining the benefits of a cars salesman, and the flexibility of a car as a service business model, we are enabling people to try, gain confidence, and use an AV for the first time, affordably.

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