At the point of sale, people don’t choose sustainable products - even people who believe in sustainability. Through analyzing various stakeholders, Team Greendigo sought to explore consumer purchasing behaviors, the moment of decision-making at the shelf and how it’s influenced by individual values. We conducted secondary research focused on the consumer demographics and trends in their behavior for sustainable products. We enriched our findings through primary research by observing customers, conducting street intercepts, as well as surveying family and friends. Can we change consumer behavior? We believe so. By developing several different prototypes, Team Greendigo investigated multiple ways to explore how to get people to choose sustainable products when faced with the choice at the point of sale. We propose “GoodGuide+” as a cohesive ecosystem to provide consumers with the opportunity to source information on sustainable products, ability to navigate to those products in-store or online and the motivation to choose products that support their values and lifestyle. GoodGuide+ is made up of several different components. An in-store attachment helps customers navigate the store and find products which are highly rated. GoodGuide+ also builds upon the existing website and app to synthesize, contrast, and provide peer reviewed information attached to the various products. GoodGuide+ saves your purchase history to offer additional coupons and other customer loyalty benefits. By scanning your items as you shop, GoodGuide+ expedites your in-store check-out and recommends other places to buy based if limited availability exists in store.