Developing Mind

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2011Venture StudioBill Wurz, Asher WaldfogelDSMBA-608-01
Venture project
Student(s)
Calvin Mays, Eric Dorf
Description
Developing Mind is a company dedicated to creating innovative learning experiences for children through technology.

Developing Mind is a company dedicated to creating innovative learning experiences for children through technology. We uncover key insights into the future of learning and development through the lens of innovation, research and design. We explore extraordinary opportunities that stimulate the mind and sustain intellectual growth, while maximizing learning experiences. Our products are centered around the learning needs and objectives of parents and children. We are not like most manufacturers. Management is not only focused on generating profits, Developing Minds intends to share an eco-sustainable mind set through engagement and practice. We plan to use as little material as is needed to produce and distribute our products locally and globally. From Operations to Customer Service our goal is to increase valuable learning experiences for our customers and their families, create awareness of early child development tools and organizations, and reduce natural resource and material waste throughout our operational ecosystem. Our multidisciplinary skills grant us the ability to shape and mold ideas through vision, research, focus and process. Our Customer Service strategy is designed to deliver to our customers, a positive and memorable experience from start to finish. Based on industry and market analysis, Developing Mind’s strategy must include the mastery of several major components in order to win customers, compete and succeed in the educational toy space.

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