Stella

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2016Venture StudioMichael FoxDSMBA-608-01
Venture project
Student(s)
Anne Steeves, Chris Krohn, Damian Wolfgram, Emily Robin, Weston Mcvicker
Description
Stella is a recommendation service for people looking for advice on topics like restaurants and sightseeing from real, lifestyle influencers. Stella is a two-sided marketplace: people looking for recommendations and local influencers looking to be paid for their domain expertise.

Stella is a two-sided marketplace: people looking for recommendations and influencers looking to be paid for their passions.

When a user has an advice request, say a recommendation for a first date spot, the user can initiate a message through the app, text, or email that broadcasts the question to the influencer network. Stella’s API matches the seeker’s request with influencers who are most suited to respond. Then the influencers with validated, domain expertise can respond in real-time for a suggested tip. 

Opportunity 
People do not have a way to monetize their domain expertise.
There are no great social question and answer solutions leveraging network effects
Seekers don’t have an easy way to find trustworthy information on-the-fly.

The gig economy has significantly shifted job markets. As the market continues to shift Stella is at the forefront where independent work thrives. 
Share your car → Lyft
Share your time → TaskRabbit 
Share your knowledge → Stella

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