Tagline - Beauty in the Making. Vision - We will build a fashion design house, known for our clever classic style intelligence by 2020, that sources fine quality textiles and collaborates with emerging designers and fine craft makers to bring beautiful garment sewing kits, ready to wear and maker crafted accessories to women of the world. Valuing time honored craft and quality every step of the way. Mission - Styling women’s lives with essential garments that matter. Customer Test - DIY linen apron, user feedback loop, instructions, kit specific video. Ready for Market Product - DIY tunic sewing kit and Ready to Wear tunic in midnight blue and white woven, 55%hemp, 32% org cotton and 15% wool and available in Osnaburg muslin natural. Team - Design Strategist, CCA grad Fashion Designer Ashley Eva Brock, Stylist Stella G, Makers tooled up in business skills, bonded by passion and style intelligence. Partners/Suppliers - Local SF sewing workroom the D.N. A. Group, select FiberShed members, Pickering Intl. Target Customer - subset of the 50 million taking part in the mounting “slow fashion movement” as a sewist. They see sewing as a labour of love, creative outlet and return to the accomplishment of fine craft. Problem - Currently customers can’t get this experience with ease. Scouting out natural clean textiles and patterns is time consuming and often ends in a compromise. Style support is often a few lines on the back of a pattern. Customers have grand vision of sewing her own garments, plans are dashed at the fabric store or when shopping online. Overwhelmed by the overboard selection of fabric and outdated patterns. Difficulty matching the form of the pattern with the function and flow of the fabric. Laying out the fabric and aligning the pattern often ends up with puckers and tucks and leads to costly mistakes in the cuts. Solution - A 12 sewing kits wardrobe for each skill level with matching instructional step-by-step videos, skill challenge program, learning community and marketplace. Phase II builds out textile lab workroom, vetted designers from the community, and customization of kits with curated one off fabric designs. Verticals - DIY video program, marketplace for finished DIY Kits. Revenue - DIY Kits, accessories from small artisan producers with like aesthetics and values. Customer Acquisition- Affinity groups sewist/knitter, social media, bloggers, web platform, YouTube, word of mouth, vocational and community education settings, commercial workrooms (techshop, sewing rooms) and CCA extension! Timeline - Fall Kickstarter campaign launch party; Community Supported Cloth (CSC) pre-reserve kit launch in fall and develop booth for maker fairs and conventions. Growth by revenue, seed funding and networked opportunities. Year two strategic aligned investments for scale; build out kits, customer acquisition, build out of web platform, regional market expansion SFB, NYC and Chicago Metros. Ask - Kickstarter media coverage, team member with front-end, back-end, storage web development expertise, introductions to consumer product incubators, extension learning programs, pool of designers with technical pattern making and sewing skills.