For my thesis project, I chose to work with a real earlystage technology startup company developing a multisided SaaS platform (software as a service). LineMonkey is a cloud-based point-of-sale and management system that runs in a Web-browser. The initial market for LineMonkey is quick-service restaurants. By moving all payment and management systems to cloudbased processes, LineMonkey does away with the current standard of expensive, obsolete and limiting hardware while opening up new opportunities for customers to place and pay for orders remotely using internet-equipped computers or smart-phones. Employees, likewise, process payments at the counter using inexpensive touch-screen computers that only need to support a web-browser. In addition to providing real-time revenue and management data, LineMonkey also provides location-based services, marketing and a social media channel. LineMonkey secured venture capital funding based on the financial model that I developed for them.