HubBub

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2015Operations & SystemsBrian DurkeeDSMBA-620-03
Final project
Student(s)
Marimar Suarez, Whitney Bush, Jennifer Muhler, Kelsey Kamm, Nicole Shiflett
Description
The Impact Hub Oakland team has engaged CCA team HubBub to help systematize key elements of their operations so that they can continue growing from a vibrant startup into a thriving community where members can expect consistent hospitality and support.

Impact Hub Oakland has been enormously successful in its inaugural two years, thanks to the vision, passion, and dedication of its founders and staff. The recommendations that follow aim to embody the spirit that makes IHO so special and to provide a supportive structure to sustain the people who make it such a special place in the Oakland community. Our vision of a healthy, sustainable Hub is one in which:
•	Staff and community members’ roles are clearly understood
•	Relationships are based on shared expectations
•	Communication is open, immediate, and respectful
•	New community members are attracted by seeing existing members happy and thriving
•	Impactful businesses are born and grow
While our focus is operational, we understand that an organization like Impact Hub Oakland is not out to maximize efficiency. Rather, it is an organization whose energy is invested in strengthening community through mutually enriching relationships. Relationships are naturally dynamic and adaptive, not suited to exacting calculations. However, especially in a fast-growing community with so many important relationships at stake, having clear expectations and processes for working together will provide a resilient shared foundation in order for those relationships to grow stronger and deeper.
The following three operational relationship areas focus on formally integrating the Hub’s values into its organizational structure and processes, making the Hub’s foundation more robust so that the people of the Hub can focus on effecting meaningful change in their community.

1.	Sustaining Strong Internal Relationships 
Strategies:
•	Fostering healthy internal communications
•	Integrating work trade members as ambassadors of IHO’s culture
2.	Nurturing a Thriving Membership Community
Strategies:
•	Creating shared expectations for members
•	Offering services at consistent and equitable pricing

3.	Providing Excellent Hospitality to the Broader Oakland Community
Strategies:
•	Extend consistent hospitality to events clients
Make the front desk a positive, impactful touchpoint for all who enter

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