Experience Design is an intentional and thoughtful approach to creating products, services, commodities, and environments; a process that requires time, and does not guarantee positive results. However, do to its systematic nature, its structure allows for constant diagnosis and remedy, with the aim of producing premium value “...it’s important to realize that great experiences can be deliberate, and they are based upon principles that have been proven.” For our semester project The (near) Future of Air Travel, team Heron focused on using multiple tools and resources from Experience Design 1.1 by Nathan Shedroff, Make Meaning by Steve Diller, Nathan Shedroff, and Darrel Rhea, Blind Spot: Seeing and Maximizing the Hidden Value in Business by Nathan Shedroff, Steve Diller, and Sean Sauber, along with in-class lecture. The primary tools, and methodologies used to guide our thinking were the Waveline, Fifteen Core Meanings, Organization - Brand - Customer Values, Information Design and Interaction Design. The (near) Future of Air Travel was an exciting challenge for our team to tackle, a project that required us to immerse ourselves into a different mindset, into the world of the First Time Female Asian Flier (FTFF). The customer segment was both exciting and challenging, a group that spans a countless number of identities, who have different cultural norms, speak multiple languages, and were close to impossible for our group to directly interact. Although we were unable to speak with our customer segment we were able to use the teachings from the course to determine the values which would guide our work and the meanings that we wanted to bring to life through our product offering. As a team we wanted to walk away from the Experience Design class having met the following design criteria“...to rethink being right. Instead of being right, it’s about getting it right when it gets into the consumer or user's’ hands” (Brian David Johnson - Intel, CCA, DMBA Experience Studio lecture ). Although we may have been a bit too ambitious with our aim, as a team we walked away with a better understanding of how to bring value to that which we create by using the tools and methodologies provided throughout the course.