Our parks and thoroughfares are littered, our landfills are overflowing, our oceans are choking, and creatures we share the planet with are dying terrible “explosive-gut” deaths from consuming the inedible plastic bits that are becoming the lasting geological marker of our Anthropocene. -We have a Global Plastic Problem: it’s “wickedly” complex, and it’s getting bigger -Key stakeholders identified through primary research: Students, Workers, Owners -Two-month primary and secondary research led us to identify some common needs -Research focus narrowed to 1 of 3-part Plastic Cycle Problem: “Reduce / Replace” -Common stakeholder need identified: alternative disposable single-use beverage cup -Research shows both competitive space and real innovation possible in this arena Big Green Cup provides event hosts and attendees with a convenient, single-use bioplastic beverage container that fulfills all practical and social functions of Solo Red Cup while supporting growing consumer demand for environmentally sustainable manufacturing practices, and creating a new public symbol of commitment to an enlightened, fun, and modern lifestyle. Big Green Cup provides this value through familiar design; innovative manufacturing technology; focused outreach and education campaigns; and modern marketing, co-branding, and social alignment practices. 16 oz. Big Green Cups are designed to hold your favorite cold beverages without creating a negative environmental impact. They are ideal for hosting parties or picnics, and their tapered design makes it easy to hold, while their rounded edge stays strong as you drink. Big Green Cups are the sustainable party choice! Made of heavy-duty PLA, they stand up to hours of use, can be washed and reused, and are fully biodegradable and compostable.