I gained interest in Under Armor when I was living in Baltimore, MD, where the headquarters of the business is located. A good friend and former classmate of mine worked as a designer at Under Armor for a few years, before recently quitting after showing great frustration and concern for what she believed to be ruthless and somewhat terrifying corporate plans for the future. She mentioned their fast growth rate and plans to compete or surpass businesses including Nike and Adidas. She also showed particular concern for their aggressive plans of expansion and acquisition in Baltimore. There are two major questions that I address in this video, which I back up using the 2014 Annual Corporate Report: First, is Under Armour really growing so quickly? Competing with Nike sounds like a stretch. How do their financials support this? Secondly, why choose Baltimore? How much land are they really acquiring? What are the pros and cons of growing there?