Migration Air

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2015Sustainability StudioMichael SammetDSMBA-604-1A
Final project
Student(s)
Samantha Lai, Andrea Lee, Kwan Komain, Zoé Bezpalko
Description
We are designing a media program for a new airline named Migration Air, a leader in eco travel and sustainable awareness.

We are designing a media program for a new airline named Migration Air, a leader in eco travel and sustainable awareness. We offer specific touchpoints during the inflight media experience to encourage passengers to improve their travel behaviors and habits. Our media program encompasses a safety video, environmental documentaries, and educational lectures that bring attention to the impact that travelers have on the environment and highlight sustainable business activities in the origin & destination countries. Travelers will experience a fun and educational flight that offers progressive sustainable practices. 
By providing an eco-friendly in-flight media experience, our travelers will increase their knowledge and awareness of sustainable practices. This will result in more sustainable travel habits and increased engagement with social and cultural sustainable projects in local communities.

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