Brief : Talk the audience through the financial statements of a company that you resonate with via a video. The company I studied is Pandora radio, I looked into financial years from 2012 to 2014. Pandora has had an interesting journey from 2013 till date. In 2013, Pandora had a significant runway for growth. As one of the few media companies operating at scale across multiple platforms, Pandora had been able to tap into both the $20B plus digital advertising market and had taken part in the $15B US radio business. In 2014, Pandora delivered a strong financial and operational growth while establishing new initiatives reflecting our unique leadership position in the music industry. Also, Pandora uniquely positioned itself to capture growth from both the $20 billion plus US digital advertising market and the $15 billion plus US radio business as they continued to gain market share and expand meaningfully into local advertising markets that was oncedominated by terrestrial radio. On the other hand the core innovations like Music Genome Project, Pandora’s User Experience, Comedy Genome Projects and Pandora’s Algorithms are all the highly invested projects at Pandora. Studying the financials of this company i.e. tech based and depended on increasing the listener hours. Possible challenges Pandora, on their ability to increase the number of their listeners and listener hours that will depend on effectively addressing a number of challenges. I think some of them would be, • providing listeners with a consistent high quality, user-friendly and personalised experience. • successfully penetrating the connected car and non-U.S. markets. • continuing to build catalogs of music and comedy content that their listeners enjoy. • continuing to innovate and keep pace with changes in technology and their competitors. Looking at the Music and Tech Industry and specifically the market I would say Pandora missed quite a lot of opportunities starting from the Music Genome Project, Pandora was the original Internet radio provider, and still is -- but its failure to jump into the on-demand market that's now carrying growth in streaming may be its most glaring mistake. Still, there are others. Unlike Spotify or Apple Music, Pandora has failed to establish a foothold abroad. Spotify is now available in over 50 countries, and Apple Music is offered around the world, but Pandora is only streaming in the U.S., Australia, and New Zealand. While Europeans were clamouring for the service a few years back, negotiating deals over music rights in individual countries has proven too hairy for the company. New Possibilities for Pandora, a key element of their strategy should be to increase the number of listeners and listener hours to increase our industry penetration, including the number of listener hours on mobile and other connected devices. Looking at their current situation although, as their number of listener hours increase, the royalties they pay for content acquisition also would increase. In addition, they have then adopted a strategy to invest in their operations in advance of, and to drive, future revenue growth. In addition, they should continue to invest heavily in their operations to support anticipated future growth.