We are at the beginning of a revolution in the way we think about food. We’re realizing that the core components of what we eat can have a profound affect on our bodies, and that the best food for you is highly personal. We see a future where knowledge about food and access to personal information play a much greater role in our everyday lives. Our vision is to create deeply personal recommendations to help people make smarter choices when it comes to food and their well being. From there, we developed a concept for your personal lunch playlist: delivering the city’s greatest dishes to your desk. Life is more hectic than ever. Busy working professionals barely have time to stop and think about lunch. They want food that is delicious and helps them feel their best, but there is just too much to do and the choices are overwhelming. zestly’s recommendation engine matches our users with the right meal for them, based on their taste preferences and how food makes them feel. It’s taking personal recommendations to a whole new level, leveraging the growth of personal, timely data to better understand the reasons behind our choices and what works best for you. Then we connect with restaurant and delivery partners to get great food into the hands of our customers on their schedule. In the process of creating this project, we interviewed dozens of users and prototyped by creating profiles for and delivering lunches to customers. We discovered that there is a great opportunity for creating recommendation engines with deep user empathy at their core to create deeply personal recommendations that can have an impact on how we interact with the world around us.