ANDA

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2017Venture StudioBrandt WilliamsDSMBA-608-02
Venture project
Student(s)
Description
ANDA is a concept based on city-curated rental wardrobes targeted toward travelers.

Anda is the first and only city-curated rental wardrobes for travelers. These are the essentials based on city style and trends - items every woman should have in her closet, no matter where she is. Anda offers a greater ability to be spontaneous in travel, with less to pack by delivering items to the destination, the convenience and sustainability of renting on the road, trying something new and luxurious, and local style expertise.
 
Packing and unpacking are serious chores. It’s hard to decide what to pack, fit into a bag, and things get wrinkled. Then there’s the whole airport process of lugging around a heavy bag, endlessly waiting in lines, and paying baggage fees. Anda gives the freedom and confidence about what’s needed in a different city – and avoiding all the other headaches.

Millenials are fully embracing the shared economy and not feeling the need to own things, which often means contributing to a more sustainable society - something lacking in this fast-fashion driven world. Aside from the social impact, Anda addresses the age old problem of “I have so much in my closet but nothing to wear.” It is an opportunity to try new trends and high-end designer labels without the heavy price-tag or commitment of purchasing, or expanding your closet. But you can decide to keep the items you like, or return back, and dry-cleaning is handled. For the designers, this rent-to-sell platform is an appealing marketing opportunity, creating a two-sided market where both the customers and designers benefit.

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