Hitch Hikers: Carley Jacobson, Shane Chase, Isa Harvey, Christopher Krohn “Clothes the Loop” The Reformation makes “killer clothes that don’t kill the environment”. The Reformation currently has a fantastic and well thought out fabric sourcing practice including the use of deadstock, non-toxic solvents, and reusing vintage garments. Beyond these highly considered practices, Reformation has become a success because of their desirable, bespoke, and high-quality clothing. Reformation has taken several initiatives to consider the conception and use of their clothing from cradle to sale. What Reformation has not yet accomplished, however, is closing the loop of their garment cycle, beyond the point of sale. We see a great opportunity to consider the end of life of Reformation garments by adding a new point of contact from customers to company. In doing so, the company will not only develop additional interactions with their customers, but will also create a new channel of material sourcing, and incentivize additional sales. Our team will create a second key touch point between Reformation and their customer. We call this touch point “Collection”, as part of a broader "One of a Kind Collection" initiative. Starting with the brick and mortar Reformation stores in Los Angeles and New York City, customer can bring in their used clothes in exchange for a 15% discount on their next purchase. The items will be categorized in three ways: ReFresh- these items are next to new, and will be spruced up with cleaning and other minor adjustments (such as new buttons, or minor stitch repair). They will rejoin the current cycle of vintage clothing that already makes its way onto the shelves of the retailer. ReNew- these items are in need of a bit more attention, and will receive alterations, damage repair (holes or abrasions), and style adjustments (such as sleeve removal, skirt shortening, etc.). This will occur in a way that aligns with Reformations existing vintage clothing approach. ReImagine- These items may either have too little fabric to work with, or have damage that prevents resale. In this case Reformation will fold these items back into their deadstock fabric sourcing channel, to create accessories, scarves, or other reimagined items with the fabric of the garment. Reformation staff will have a checklist to quickly decide if the clothes are high-quality enough to fulfill which and any of these three categories. If items are up to standards, they will be sent to Reformation’s factory in Los Angeles to be absorbed within their current vintage re-appropriation division. If the clothes are beyond repair, Reformation will pass the garments to one of their currently existing scrap fabric partners (local schools and a few nonprofits). These systems are already in place, and the introduction of the “collection” phase will not only close the loop but elegantly compliment the existing operations of Reformation.