Digest - International News, tastefully curated

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2014Experiences StudioNathan ShedroffDSMBA-606-1A
Final project
Student(s)
Ashley Wells, Sarah Shemirani, Elizabeth Madsen, Fayaz Ashraf
Description
Digest - International News, tastefully curated

At present, we live in an era where there is a constant competition for our attention. Information overload causes us to unintentionally sacrifice or discount the context in which important information (such as news) is presented, relying upon superior curation instead. In a quest to find and choose more meaningful information, we change our expectations about what is relevant and often ignore the medium altogether. Our research suggests that news, as it is presented and made available today, suffers from two fundamental problems: content fragmentation and human isolation in its consumption.


This project explores opportunities surrounding greater immersion and engagement with news content, within a context that specifically addresses these problems as well as key experiential meanings such as community, truth, wonder, and enlightenment. More specifically, we propose the creation of a physical and intentional information delivery space which creates awareness about international news and events through a variety of touchpoints.


Digest is an immersive culinary and cultural experience which offers fresh cuisine from countries which are currently in the international news spotlight or garnering attention from large media conglomerates. Each Digest iteration is augmented by unique decor, music, printed publications and uniquely relevant packaging in an attempt to expand the engagement the public has with the politics, culture and issues at stake within the focus region. The restaurant cycles identities every month to feature a new story, region or country.

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