It is estimated that 10,000 credit card transactions are made every second around the world. In 2010, payment card transaction volume exceeded 50 billion globally and generated more than $2.5 trillion in purchase volume. Despite household debt reaching some of its highest levels in 25 years, consumers continue to spend more than they had ten years ago. Saving is painful, but spending is fun. The research confirms that not only do consumers desire an easier way to save for the things they want, but they also need an experience that does most––if not all––of the work for them. They want fast results and clearly communicated information all in a service that does not require behavior change. There are a host of online services and applications available for users that satisfy some of these needs, but none come close to delivering a complete experience. Cashimoto rewards the consumer with a tip every time a debit or credit card is used to make a purchase. It’s secure, effortless and more fun than eating lemon pie. How it Works - Cashimoto pulls in transactional data from multiple credit or debit cards to calculate the automatic transfer. The transfers are batched to reduce transaction cost and taken from one designated checking into a Cashimoto savings account. Cashimoto users benefit from an intuitive experience where they can “set it and forget it.” By allocating a percentage of each transaction or adding a flat amount to each purchase, users can build their Cashimoto account and apply it toward custom or sponsored saving goals. By encouraging consumers to specify their savings goals in order to reach them faster via potential merchant partners, the savings ritual is made effortless and engaging.