Context: In our increasingly mobile and technology-dependent society, Millennials are facing a major hurdle as they exit the “instant community” of school settings and embark on their journey as working adults. Despite increasing ability to follow their friends’ updates online, Millennials experience difficulty maintaining meaningful communities through shared offline experiences. Concept: BeRT scans your social media landscape to reveal Who is available near you and What they’re up to in real life, so that you can have more spontaneous fun with your favorite people. Market: post-academic Millennials (21-36yo) Tag Line: BeRT: Get Off Your A** & Be Right There Analogy: Waze For Humans + Tinder for Social Activity The Problem: Technology makes it easy to stay online with your friends but hard to get offline. Coordinating spontaneous activities is too complex and time-consuming. Our Perspective: BeRT helps users celebrate serendipity by coordinating spontaneous offline activities with friends, to activate more meaningful offline communities. BeRT is energized by the possibility for technical solutions to technology-induced problems.