Wunderfood

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2016Venture StudioMichael FoxDSMBA-608-01
Venture project
Student(s)
Franzi Sessler, Tony Gui, Uzair Ahmed, Matthew Ridenour
Description
Wunderfood is a surplus and imperfect marketplace connecting farmers with food buyers.

We believe in a world without food waste. 

Food waste presents a massive social and environmental threat and an equally large economic opportunity. Every year, 10 Million tons of food and $15 Billion are wasted on the farm in the U.S. Not only this, but food waste is the single largest contributor to Greehouse Gas emissions and 1 in 7 people in the U.S. are food insecure. 

Wunderfood’s mission is to significantly reduce food waste by creating more farmer to buyer connections.  Through a simple, intuitive and delightful digital interface, Farmers can sell all their food by instantly connecting with a large network of buyers. Buyers gain access to a new reliable channel for purchasing different grades of food, enabling them to save money on lower cost imperfect and surplus foods. This gives Food Buyers a competitive adcantages by providing more potential supply and lower purchasing costs. Currently in the U.S., channels for imperfect and surplus foods are almost non-existent.

Wunderfood focuses on 3 types of farmer to buyer waste: 1) Surplus – excess beyond the market demand 2) Imperfect – cosmetically ugly, misshapen or mis-sized, 3) Rejected orders – food rejected by a food buyer sent back to the farmer. The impact will be three-fold: 1) Drive higher farmer and buyer profits, 2) Protect the environment, 3) Decrease food insecurity, all while significantly reducing food waste.

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