Givingwell aims to modernize the cash donation box through mobile payment technology, giving organizations and institutions that have long depended upon cash donations a way to adapt and increase their revenues from spontaneous onsite charitable contributions in an increasingly cashless society. We also will help create new revenue streams for organizations that don’t currently collect onsite donations, providing them with a low-cost, low-maintenance, and secure way to increase contributions. Givingwell generates revenue by charging a nominal percentage (<= 1%) of all donations transacted through the Givingwell system, and also by renting our hardware to our partnering organizations. We are structured as a for-profit Flexible Purpose Corporation and our vision is to use our corporate status to allow for quick and nimble innovation that will help enable nonprofits to fundraise more effectively in a constantly changing technological environment. There are currently many for-profit companies, such as enterprise software provider Blackbaud, who sell products and services to nonprofit organizations, so there’s significant precedent in for-profits succeeding to help the charitable fundraising industry.