Fresh Lit

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2017Venture StudioMichael FoxDSMBA-608-01
Venture project
Student(s)
Daniel Quon, Rebecca Luoh, Phumelele Mthimunye, Marcie Chin
Description
Fresh Lit aims to create the first co-op connecting families with small independent publishers and content creators under a shared value for high quality, culturally inclusive children’s stories.

Fresh Lit aims to create the first co-op connecting families with small independent publishers and content creators under a shared value for high quality, culturally inclusive children’s stories. Using a sourcing and certification process, Fresh Lit hand-selects and delivers quarterly children’s book boxes that reflect the lives of each family while providing a rich understanding of our global community.

This venture seeks to create a future in which every child is validated for who they uniquely are while supporting the creation of media that centers the experiences of historically underrepresented people through respectful and empowering narratives.


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