goProto

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2010Venture StudioBill Wurz, Asher WaldfogelDSMBA-608-01
Venture project
Student(s)
Erin Jacobs, Jason Hui, Mei Lan Ho-Walker
Description
goProto is a platform for individuals, teams, start-ups and even mature companies to collaborate, solicit feedback and expertise, and test prototypes with real people in order to transform ideas into meaningful solutions. It’s a place to get your ideas dirty.

Prototyping is one of design’s most powerful tools. Testing prototypes allows you to generate real data to aid decision making, instead of just guessing at potential outcomes. goProto is a platform for individuals, teams, start-ups and even mature companies to collaborate, solicit feedback and expertise, and test prototypes with real people in order to transform ideas into meaningful solutions. It’s a place to get your ideas dirty.

We started our venture project with a simple goal: empower people to realize their ideas. We’re excited about making things happen, and we’re not alone. The last decade has seen tremendous growth in creativity, collaboration and online communities. In fact, 60% of Americans use social media, and of those, 59% interact with businesses on social networks. For example, Quirky, a collaborative product  development site, was recently awarded $6 million in Series A funding and there are now over 150,000 iPhone apps in Apple’s App Store.

goProto is the first step in our larger strategy to change the way businesses are designed and created. With market validated concepts and an active community, we can go beyond testing ideas to funding them. The real future of the goProto platform is a micro-funding model that allows members to invest in projects directly, giving people the opportunity to vote with their dollars and make a return on their investment. goProto will be the goto place for investors and entrepreneurs looking for the next big thing.

We’re asking now for people to join us to push the new generation of open innovation and change how ideas are brought to life. We want everyone to get their ideas dirty and goProto!

How it Works -goProto is a collaborative innovation platform for entrepreneurs and start-ups who have
the concepts, but not the resources or infrastructure for achieving tangible outcomes. We provide the process, tools, and information to transform ideas into meaningful solutions. And most importantly,
goProto provides an online community to solicit feedback, expertise and the opportunity to validate
concepts with real people

Links to resources


Details