Svvell

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2011Venture StudioBill Wurz, Asher WaldfogelDSMBA-608-01
Venture project
Student(s)
Anna Acquistapace, John Garvie
Description
Svvell is an online platform for the resale of clothing bought on flash sales sites.

Svvell is an online platform for the resale of clothing bought on flash sales sites. For the past several years,
flash sales sites have been growing in popularity. With daily emails announcing limited-time sales of designer clothing at discounted prices, these sites have changed the face of online shopping. Unfortunately some of the purchases do not work out and are not returnable so they end up gathering dust in the closet. In an industry dominated by platforms like Ebay and Craigslist, Svvell leverages technology to make the experience of fashion resale seamless and savvy. In turn, Svvell becomes an e-commerce destination for even bigger discounts on current fashion.

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