CORE Foods wants to make a meaningful impact on the food industry and America’s eating habits. Their vision is grand, but their team is small. CORE Foods consists of two identities: CORE Grocery and CORE Kitchen. In the future, they plan on opening CORE Farm, which will provide the majority of produce for their entire operation. As a team, Thomas Bendon, Lexy Guo, Gregory Stock and Kathleen Watson have three recommendations focusing on human resources, communications strategy and internal operations. We discovered that CORE does not really know their customer. This led us to do a deep dive in research with a survey, 1-1 interviews, and discovering partnership opportunities. We have now become experts with this highly competitive, highly innovative industry of fresh food and fast delivery, which is where we believe CORE Kitchen desires to make a positive an impact. Our first initiative was to evaluate the opening logistics of CORE Kitchen. This included construction, soft opening, hiring staff, growth of CORE Grocery and the grand opening in January 2016. Our second initiative identified growth opportunities for CORE Kitchen in the Oakland City Center area and beyond. Both initiatives shifted and evolved to become our current recommendations to CORE Foods. We believe with an immediate implementation, CORE Kitchen will be set up to succeed beyond Oakland, CA.