ORY

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2015Venture StudioRobert NeherDSMBA-608-2A
Venture project
Student(s)
Laurence MacSween, Michael O'Hagan, Dianne Que
Description
Through online tools and beautiful products, ORY provides an end-to-end platform to help customers better capture, keep, and rediscover the smaller stories and memories that mattter most.

There are people and moments in our lives that we’d hate to lose, and the pain of a lost memory is something you only know once it’s too late. Our physical ways of keeping memories, like scrapbooking and journaling, are becoming less effective as we turn to digital media. For almost a decade now, we’ve kept our updates in places like Facebook and Instagram, but even those memories fly by in endless streams and are eventually lost to time. How, then, can we better hold onto our memories and preserve our family stories in this digital age?


Through online tools and beautiful products, ORY provides an end-to-end platform to help customers better capture, keep, and rediscover the smaller stories – the quotes, memorable moments, quirks, even the ephemera – that make up our relationships with those we love. 


The ORY mobile app makes it quick and easy to collect memories on-the-go, and will even provide prompts to help shape specific stories. ORY allows you to upload text, photo, video, and audio, and keep stories intuitively organized so customers can find any story, any time. Finally, customers can build and share stories with friends and family and create meaningful gifts and products so our stories are always nearby.   

Links to resources


Details