Kuli Kuli is the first American company to bring moringa to the US market. Moringa is a tree with high levels of antioxidants and other beneficial nutrients. It was recently named the superfood of 2018 in a segment on Good Morning America. Kuli Kuli sources moringa from regions in Central America, Southeast Asia, and West Africa. They work with farmers to help source fairly-traded, high-quality moringa to use in a variety of products, providing them with a competitive advantage. Currently, Kuli Kuli lacks an adequate supply of moringa that meets their quality standards, so they are facing a bottleneck and cannot meet their customer demand. Kuli Kuli seeks to adjust their standards to increase the supply of moringa and meet their demand. We have assessed the existing standards and have provided recommendations on how to modify the standards. While adjusting the standards will help Kuli Kuli solve their bottleneck in the short run, we believe that there is still need for a long-term solution. They are still subject to spot contamination and we recommend that Kuli Kuli overhauls their supply chain to accommodate a value-added vendor to manage the quality of the moringa. This vendor would change their supply chain to make sure it meets Kuli Kuli’s standards, and clean it prior to sending it to the US. This will free up Kuli Kuli to focus on the improving the livelihoods of their farmers and communities. We have outlined a three-year plan for Kuli Kuli’s to transition into a new supply chain.