Wabi Sabi

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2016Experiences StudioElizabeth GlenewinkelDSMBA-606-02
Final project
Student(s)
Heraclio Atencio, Gaganvir Mauli, Jessica Yun-Tien Wen, Sebastian Ibler, Daniel Kamenetzky
Description
Wabi Sabi provides an immersive experience by bringing in nature through the space, the window, and the warmth of a fresh cup of tea in your hand.

The current tea sampling process is not personable, nor does it accurately capture the gracefulness of tea as a beverage. Today, tea is a mostly functional beverage; customers do not have any vivid memory association while drinking tea. Wabi Sabi is intentionally repositioning tea in the market space by building an active sensory mental image. Customers receive the immediate dosage of relaxation with nature while in the shop, meanwhile, customers have the options to relive the experience at home or at office by purchasing (per Amazon Go technology) by the time they leave to continue this experience on their own. 
This is your private booking. You will have 30 minutes to sense, touch, smell, steep and sit back to relax while looking out the window view. The host will be available to assist you only upon request through your Wabi Sabi app interface. 
There are various types of tea for you to smell, touch, and sense. We encourage you to interact with the experience. You will find prepared hot water and mugs at the lower shelf — please make yourself a cup of tea. 

Links to resources


Details

  • Owner: Daniel Kamenetzky
  • Collaborators: Heraclio Atencio, Gaganvir Mauli, Jessica Yun-Tien Wen, Sebastian Ibler
  • Collection: Design Strategy (MBA) Program
  • Version: 1 (show all)
  • Status: Live