In 1886, John Pemberton set out to build a simple beverage that would cure illnesses and fight addictions; that beverage turned into a multi billion-dollar brand. Coca-Cola was the genius product that has lasted 125 years to the day, with billions of red cans and bottles being consumed monthly. The brand is recognized in all but two countries in the world. Coca-Cola is synonymous with Americana, joy, sportsmanship, happiness, celebrations, Olympics, celebrities, and so on. My attraction to the brand is the sheer power it has and how visual the brand is in our lives. I am sure never in the wildest dreams of Mr. Pemberton would he believe his company would turn into what it is today. The financial reports of Coca-Cola are extensive. There is so much information that there is a 10K Report as well as an Annual Report as a supplement. With my persistence and passion for the brand I was able to get through both lengthy documents. Coca-Cola is suffering some financial setbacks these days due to a swift change in consumer preferences for healthier beverages, but the brand still remains on top. Where Coca-Cola sees a spot of weakness they move quickly to acquire another company or re-brand a division. I admire everything about the company and hope to achieve a fraction of the successes in my personal life.