One Piece > Next Step

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2011Venture StudioBill Wurz, Asher WaldfogelDSMBA-608-01
Venture project
Student(s)
Timothy Morse
Description
A Do-Good Adventure Travel Company

A Do-Good Adventure Travel Company - The inspiration for 1 Piece > Next Step resulted from an experience that its founder Timothy Morse had while walking the beach in Fiji. He picked up a plastic
bottle cap that had been carelessly discarded onto the beautiful sandy shore. As he did so, it occurred to
him that there were many ways that a single person could do a series of tiny things – taking tiny steps –
that could help restore balance to the environment. So 1 Piece > Next Step was created pairing scuba
diving and adventure travel. Its mission is to help people do good while having fun. Ultimately making a positive and meaningful impact on the health of our oceans while traveling. 1 Piece > Next Step is in
the business of transforming society in the service of the common good. A “Do-Good” adventure travel company. Its goal is to leave travel destinations better off then when we arrived and help them selfsustain
well after we leave. 

Experience Design for the VC Pitch Presentation that addressed all 5 senses. Faint sounds could be
heard of waves washing on a shore; the floor covered in sand giving the audience the sensation of being on the beach; live fish representing “natural” stakeholders; Aroma of Kelp and Coppertone filled 
the air; while the audience sampled salt water taffy. 

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Details