PicnicKIT: Group Dining Registry

Collection
Design Strategy (MBA) | Design Division

Course
Fall 2015 β€” Experiences Studio β€” Elizabeth Glenewinkel, Susan Worthman β€” DSMBA-606-02
Final project
Student(s)
Anne Steeves, Julieta Collart, Taya Mueller
Description
For Millennials who want to dine in groups, PicnicKIT is a full service app, product and service that helps all guests pay what they can, while having equal fun.

When it comes to group dining we observed a contradiction: On the one hand, the rising market force are Millennials, who are the most socially connected group in history. On the other hand, in contrast to their social nature, Millennials are rejecting family restaurants, which have been the traditional vehicle for group socializing for several generations. They greatly prefer fast casual.

It’s not group dining that millennials hate but an experience that is hard to manage because of space, time and guest needs. We believe that Millennials have unfulfilled needs for group dining.They really need more options and flexibility like there already social nature. 

PicniKIT reimagines group dining to meet the clear social needs and evolving social habits of Millennials. To do this we will improve group dining for Millennial hosts by offering a full service app, product and service that helps all guests pay what they can, while having equal fun.

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