Yodo

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2016Venture StudioJohn SteinbergDSMBA-608-02
Venture project
Student(s)
Zoe Bezpalko, Shane Chase, Lamin Mansaray, Voraporn Komain
Description
Yodo is a digital platform that connects families, friends, and loved ones during times of loss to better coordinate end of life planning.

Our group came together wanting to tackle a large sticky problem. One of our teammates, Lamin Mansaray, had previous experience in sustainable funeral practices.  We thought the domain of death was an intriguing area for our final thesis.  We were encouraged by the provocative response when we chose our topic. Our goal in this topic was for people to feel comfortable about discussing death with their loved one's who would possibly be making end-of-life decisions for them. 
We interviewed several experts in the area of death rituals and death planning, and they directed us to the problem of planning for the funeral and just overall talking about death.  Most people we've interviewed didn't preplan for the death of their loved ones, and when the time of death did come they were overwhelmed by the quick decisions they had to make. Our service, Yodo found an opportunity that is not currently being served in the marketplace at this time.  
There is so much that goes into planning a funeral that is not mentioned upfront. It is what we call "supportive logistics" that are currently overlooked by most people.  We heard stories such as:  not realizing to clean your house before 50 people would arrive after the funeral, paying too much for a florist, and not being fully informed about the funeral options available. 
At Yodo, we decided to make funeral planning a community event.  We trust our community.  We put years into these relationships, and there is a value of confidence that is there that is priceless. Yodo acts as that medium to help you plan your funeral with your community.  In doing so, you will understand your options, find uncovered needs in the funeral process, and be supported by your community at a moment's notice. 

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