Benny Gold is a San Francisco based retail clothing and accessories brand. Over the past decade, the business has grown from a small side project to one of street wear’s more celebrated labels. As a brand, Benny Gold emphasizes the importance of staying true to one’s passions, growing up without growing old, and a DIY work ethic. It is a labor of love and hard work on the part of a close knit group of friends and family. Successful companies understand that building a business is really about three things: creating value through its activities, delivering value to its customers and capturing value for itself in the process. This project focused on the creation of an operations plan to help the business address its short term growth challenges and help streamline its daily operations. More specifically, it provided recommendations for sales and pricing strategies, demand forecasting and technology planning, in order to achieve superior inventory management and wholesale order tracking.