Intone.it

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2016Venture StudioJohn SteinbergDSMBA-608-02
Venture project
Student(s)
Neha Brahmwar, Adrienne Brown, Andy Greenwood, Kelsey Kamm
Description
Intone.it is an online platform that helps musicians find the right audio engineer, and provides the tools to facilitate their collaboration.

The traditional music industry is undergoing an upheaval. Over the last decade, a vast number of technologies, tools, and services have been made available to musicians to help them do the jobs that record labels used to do for only a small fraction of artists. Today, more than 4 million independent musicians have the tools to record, produce, promote, and distribute their own music. This group is spending $4.5 billion on music production each year, but most of the time they end up paying too much for expensive studio infrastructure, waste time with an ill-suited producer, spend countless hours learning how to mix and master themselves, or forego music production entirely. Further complicating matters, the non-creative jobs on musicians’ plates take away from the time they want to dedicate to creating, performing, and collaborating. Fulfilling the creative dream is possible, but the process is disorganized and full of distractions. 

At the same time, the technologies and tools that enable musicians have also empowered freelance engineers that want to be a part of music creation. Affordable music production tools have moved mixing and mastering from big recording studios into engineers’ living rooms and bedrooms. No longer beholden to the big studios, freelance engineers want to produce music but have no good way to promote themselves or find the musicians that are looking for their help. They too are stuck with a laundry list of non-creative jobs that take away from the time they want to dedicate to tuning, collaborating, and creating music. Intone.it was built to help independent musicians and freelance engineers find each other and work together.

Intone.it is a pre-launch startup with a mission to provide the mechanics for musical collaborations, so artists can focus on the magic. The platform:
/  Helps musicians connect with the right engineer;
/  Helps engineers find open music production jobs;
/  Provides tools for the musician and engineer to communicate, coordinate, and collaborate for the duration of the project; and
/  Facilitates payments, scheduling, promotion, and project management - the details that get in the way of of the art.

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