HarvestWell is a B2B farm-to-table marketplace designed to fix a quiet but costly problem in local food systems: fragmented, inefficient communication between small farms and their buyers. Born out of pandemic-era grassroots food delivery, the platform shifts focus from consumer discovery to operational coordination. HarvestWell helps small and mid-sized farms share real-time crop availability, manage orders, communicate with buyers, and reduce uncertainty around what’s growing, when it’s ready, and how it will be sold. The core insight is that growing food isn’t the hard part—predictable demand, clear communication, and time-saving workflows are . Rather than chasing scale through ads, HarvestWell grows through trust. It is built with farmers, tested weekly at farmers markets, and expands through peer ambassadors and buyer partnerships (restaurants, schools, small grocers). The product evolves in tiers, starting with free tools for visibility and connection, then layering in payments, forecasting, inventory tracking, and analytics as adoption deepens. Long term, HarvestWell positions itself not just as a transaction platform, but as shared infrastructure for local food economies—strengthening relationships, stabilizing income for farmers, and making local sourcing viable at scale .